Fractional CMO for Contractors
Stop Guessing What's Holding Back Your Growth
Consult with a Chief Marketing & Growth Strategist to uncover where your contractor business is losing leads, appointments, sales, and marketing dollars — then build a clear strategy to scale.
If you're producing $2M+ annually, have a sales team, and know your company should be growing faster, adding more leads may not solve the real problem. You may need someone looking at the entire revenue system.
Built for established roofing and home improvement companies with $2M+ in annual revenue and a team ready to scale.
Revenue Pipeline
Full-Funnel Visibility
See exactly where revenue is won or lost
You're Spending Money on Marketing. But Can You See Exactly Where It's Turning Into Revenue?
You know what you're spending on Google, Meta, SEO, lead companies, and your marketing team.
But do you know your true Cost Per Acquisition? Do you know which campaigns generate your most profitable customers? Do you know what percentage of leads are contacted, qualified, appointed, demonstrated, sold, lost, or never followed up with?
If those answers aren't immediately available, scaling your advertising budget can simply make an inefficient system more expensive.
Before you spend more to generate leads, make sure your company knows how to convert the opportunities it already has.
Does Any of This Sound Familiar?
These are the most common growth bottlenecks we see in established contracting companies.
Inconsistent Lead Generation
One month the calendar is full. The next month your sales reps are asking where the leads went.
CAC Is Too High
You're spending more money to acquire customers but aren't sure where the margin is disappearing.
CRM Is Disorganized
Leads are sitting in the wrong pipeline stages, follow-up is inconsistent, and nobody trusts the reporting.
Leads Aren't Dispositioned Correctly
"No answer," "not interested," "follow up," and "lost" don't tell you enough about what actually happened.
Slow Speed to Lead
Your team is responding after the homeowner has already spoken with competing contractors.
Appointment Setters Need Coaching
Your team needs stronger scripts, qualification, objection handling, follow-up, confirmation, and accountability.
Sales and Marketing Aren't Aligned
Marketing celebrates lead volume. Sales complains about lead quality. Neither team has the same definition of success.
You Don't Know Your Numbers
You need help calculating Cost Per Lead, Cost Per Appointment, Close Rate, CAC, Revenue Per Lead, and Marketing ROI.
You Need a Call Center
You've grown beyond having everyone help with the phones, but don't know how to structure, hire, train, and manage a real appointment-setting operation.
Marketing and Sales Shouldn't Be Two Departments Fighting Each Other
They should operate as one revenue team.
Your marketing team should know what happens to every lead it generates. Your appointment setters should understand where each prospect came from, what they're interested in, how to qualify them, and how to create commitment.
Your salespeople should receive organized, qualified, confirmed opportunities with enough information to run a strong appointment. Leadership should be able to see the entire journey.
One Team. One Pipeline. One Revenue Goal.
Executive Marketing Leadership Without the Full-Time CMO Overhead
Get a Fractional CMO on Your Team
As a contractor grows, marketing decisions become more expensive. You have advertising agencies, CRM software, appointment setters, salespeople, vendors, dashboards, campaigns, and dozens of numbers competing for attention.
What may be missing is someone responsible for connecting all of it. A Fractional CMO gives your company strategic marketing leadership without requiring you to immediately build another full-time executive position. We partner with ownership and leadership to understand the numbers, identify bottlenecks, build the strategy, help implement it, and coach your team.
From Discovery to Implementation
15-Minute Discovery Call
We start with a short conversation about your company, revenue, marketing, sales team, CRM, lead flow, and growth goals. This is where we determine whether Contractor Pilot 360 is the right fit.
Full Strategic Consultation
If there's a fit, we go deeper. We examine marketing channels, ad spend, lead sources, CRM, pipelines, speed-to-lead, appointment setting, qualification, close rate, CAC, sales capacity, and growth targets to find where revenue is being lost.
Strategic Marketing & Revenue Plan
We develop a practical growth plan around your business — marketing budget, lead-gen mix, CRM architecture, pipeline design, follow-up, appointment setting, team roles, sales handoff, reporting, KPIs, and growth priorities. Built around your actual numbers, market, and team.
Implementation + Weekly Coaching
Contractor Pilot 360 works with leadership and the team to implement the plan. Weekly coaching covers marketing performance, CRM usage, pipeline management, lead disposition, call reviews, KPIs, sales and marketing alignment, and accountability.
We don't just tell you what should change. We help your team build the system.
Know Your Numbers Before You Scale Your Spend
Enter your monthly figures to see where your marketing dollars are actually turning into revenue.
Your Monthly Numbers
Calculated Metrics
Cost Per Lead
Ad Spend ÷ Leads
—
Cost Per Appointment
Ad Spend ÷ Appointments Set
—
Cost Per Run Appointment
Ad Spend ÷ Appointments Run
—
Close Rate
Sales Closed ÷ Appointments Run
—
Customer Acquisition Cost
Ad Spend ÷ New Customers
—
Revenue Per Lead
Revenue ÷ Leads
—
Revenue Per Appointment
Revenue ÷ Appointments Run
—
Calculations are estimates based on user-entered data. Actual results vary based on market, offer, team performance, and other factors.
Build an Appointment-Setting Team That Supports Sales
Your sales reps should spend their best hours selling, not repeatedly chasing unanswered leads. We help contractors develop the systems their appointment setters need to succeed.
For contractors ready to build a larger operation, we can also help develop the structure and process behind an internal call center.
Featured Client Success
Client Success That Proves the Strategy
Real contractors. Real systems. Real revenue growth.
Call Center + Appointment Setting
Renewal by Andersen
Call Center Appointment Setting and Pipeline Optimization
How appointment-setting training and pipeline automation helped Renewal by Andersen increase lead generation by 30% and support approximately $3.2M in monthly sales.
Call Center + Pipeline Automation
RROC Exteriors
Call Center Buildout and Sales Pipeline Automation
How a multi-trade exterior contractor built a call center from the ground up, increased monthly sales from $400K to $850K, and doubled the sales team.
This Isn't Consulting for Every Contractor
It's designed for established companies ready to build the next stage of growth.
Strong Fit
- $2M+ annual revenue
- 2–4+ sales representatives
- In-house operations
- Existing lead generation
- CRM already in place
- Appointment setter or willingness to build the function
- Leadership willing to look at the numbers
- Wants to scale
- Willing to implement
- Ready to invest in infrastructure
Probably Not Yet
- Brand-new company
- No consistent revenue
- No sales team
- No existing lead generation
- Looking only for inexpensive leads
- Wants overnight results without implementation
- Not willing to track performance
- Not ready to invest in growth
For Qualifying Engagements
Ask About Our Results Guarantee Program
For qualifying clients and programs, Contractor Pilot 360 may offer a performance-based results guarantee. The guarantee must be tied to clearly defined metrics, implementation requirements, timelines, client responsibilities, minimum advertising or operating requirements, and written program terms.
Meet the agreed requirements. Implement the plan. Track the agreed results. If the defined results are not achieved within the agreed program terms, the applicable guarantee provisions apply.
Is a Contractor Growth Consultation Right for Your Company?
Answer these questions to help us understand where your company is today and where you want to go.
Takes about 60 seconds. 11 quick questions.
Schedule Your 15-Minute Discovery Call
Choose a convenient time to speak with our Chief Marketing & Growth Strategist. We'll discuss where your company is today, what is limiting growth, and whether Contractor Pilot 360 can help you build the next stage.
No obligation. A focused 15-minute conversation for qualified contractors.
Scaling Isn't About Doing More of Everything
It's about knowing what works, fixing what doesn't, and getting your entire revenue team moving in the same direction.
If you're running a $2M+ contracting company and want more predictable growth, let's look at the numbers together.
Marketing. CRM. Appointment Setting. Sales. Strategy.
One team. One pipeline. One revenue goal.